Transportes Hurcam modernises its corporate identity

Alongside the 2022 investment in new equipment, Grupo San Carlos modernised the corporate identity of Transportes Hurcam, the natural counterpart to renewing the fleet that carries it.

The work covered both the logotype and the livery applied across the trucks, translating the company's operational standards into a clearer, more contemporary visual language.

The change was highly valued by clients, who singled out the modernity and professionalism of the new design as a visible signal of how the company operates.