Corporate rebranding of Grupo San Carlos and its companies
A new visual identity for the group and its companies, a relaunched website and a renewed presence on LinkedIn and Instagram.
In 2026 Grupo San Carlos carried out the corporate rebranding of the group and its companies, bringing every business unit together under a shared, contemporary visual identity.
The project included the redesign of the corporate logo and of each company's logo, the relaunch of the group's website and its repositioning on social media, with a renewed presence on LinkedIn and Instagram.
To support this change, the group implemented its brand guidelines, a key document that ensures consistency, visual coherence and the correct application of the corporate identity across all media and platforms.
More than a company, a team
Over the years, the growth of Grupo San Carlos has been accompanied by hundreds of employees who contributed to building its history.
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A group-wide technology overhaul
From September 2022 the group modernised its entire technology stack to strengthen operational and commercial management.
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A trip to remember
About 50 people, employees and family members, traveled together to Easter Island in an initiative designed to celebrate the people who are part of the Group.
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